To help sell tickets to Andy Grammer’s performance at the Janesville Performing Arts Center, I made a quick video highlighting what feels like a core memory for a lot of his fans, hi music video for “Honey I’m Good.”
Work Done: Concept, Writing, Filming, Editing, Posting
To demonstrate the utter deliciousness of Spartan Nash and Metcalfe’s Market’s speciality butters in their Butter Makes It Better campaign, I filmed a home cook steak “ASMR” style video focusing on the butter.
Work Done: Concept, filming, editing, posting
This post for the World’s Largest Brat Fest hit home on the brand’s key component of their event - Take Your Brat To Work Day.
Work done: Concept, filming, editing, posting
A play on popular Mic’d Up content from the NFL, we mic’d up cast member of the musical Sister Act at Janesville Performing Arts Center during rehearsal to catch behind the scenes moments.
Work done: Concept, filming, editing, posting
Proof that a simple video can go viral. I stitched this adorable family camping video that inadvertently made it seem like they cooked their baby (NOTE: they super did not at all) with a silly phrase “editing is important” and went to bed. I woke up the next morning with well over 300k views and a ton of followers. The internet is silly.
A great example of how to do a trend… poorly. This post works because it’s very self-aware.
Work done: Concept, filming, editing, posting.
On site at the 2024 event, I engaged with attendees and jumped on the “double it and pass it on” trend which was popular at the time. This ended up getting insane views!
Work done: Concept, filming, editing, posting
The scene: it’s early 2021. I have COVID and am quarantining away from my family. I’m also a huge nerd who loved the Marvel show Wandavision and hated this side character. The script writes itself.
To help promote this one-of-a-kind music & comedy festival, I stepped in front of the camera to help explain what’s happening on what night and help the audience understand clearly what’s happening.
Work done: Concept, writing, filming, editing
Inspired by a series by Kaprica, I took this in a direction to highlight some of Metcalfe’s key differentiators using b-roll I’d shot in store.
Work done: B-roll filming, concept, script writing, voice over, editing, posting
