To demonstrate the utter deliciousness of Spartan Nash and Metcalfe’s Market’s speciality butters in their Butter Makes It Better campaign, I filmed a home cook steak “ASMR” style video focusing on the butter.
Work Done: Concept, filming, editing, posting
This post for the World’s Largest Brat Fest hit home on the brand’s key component of their event - Take Your Brat To Work Day.
Work done: Concept, filming, editing, posting
A play on popular Mic’d Up content from the NFL, we mic’d up cast member of the musical Sister Act at Janesville Performing Arts Center during rehearsal to catch behind the scenes moments.
Work done: Concept, filming, editing, posting
A great example of how to do a trend… poorly. This post works because it’s very self-aware.
Work done: Concept, filming, editing, posting.
Inspired by a series by Kaprica, I took this in a direction to highlight some of Metcalfe’s key differentiators using b-roll I’d shot in store.
Work done: B-roll filming, concept, script writing, voice over, editing, posting
